To remain competitive and aligned to its value proposition, Burger King engages Butterfly Self Service Kiosk solution to meet business needs while staying ahead.
Burger King at MBS
CHALLENGES
One key challenge faced is effectively managing long queues and customer waiting time, especially during peak hours. Long waiting time negatively affects the customer experience while driving up manpower costs as more employees are required to manually serve each and every customer. All in all, such limits business productivity and revenue while discounting the overall customer experience.
AT A GLANCE
SOLUTION
With the implementation of our Self Service Kiosk, manpower dependency is reduced, allowing savings of up to 84 man hours per week with each kiosk. The interactive and appealing kiosk menu also provides the opportunity to upsell, maximizing business profits while decreasing manpower costs. With digitization, our kiosk also provides real time outlet performance tracking, menu updates and report generation. This one stop solution addresses all potential sources of inefficiencies while providing a novel and superior customer experience.